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December 29, 2025 | Day 14 of the Journey to 10K Users and $100K MRR

Today marks a turning point for Ideatr. Instead of iterating on surface-level features, I locked in the core direction of the product: Ideatr is becoming a fully autonomous system that takes an idea all the way from conception to launch and growth. I finalized the internal product spec, clarified what must be built versus what doesn’t matter, and aligned everything around autonomy by default rather than manual control. This was less about shipping visible features and more about setting a foundation that can scale into something real. From here on, execution gets sharper, decisions get narrower, and the focus is on building something that can operate continuously without human babysitting.

Today was about momentum.

I spent most of the day pushing forward on Ideatr v2. A lot of it was unglamorous work — restructuring, refactoring, and tightening things up so the foundation is solid before we go any further. I’m intentionally not sharing much about what v2 looks like yet. It’s still early, and I want the product to speak for itself when it’s ready.

One milestone that is public: the waitlist is now live at ideatr.dev. This feels like a real step forward. Instead of pushing something half-baked, I’m focusing on building something I actually believe in, then letting people in the right way.

Before taking v1 down, Ideatr ended with 89 users. There was $0 in revenue, but that doesn’t bother me. What mattered more was the signal: multiple people reached out unprompted with feedback, questions, and interest. That told me there’s something here worth continuing to push on.

Today reinforced a pattern I’m starting to recognize. Early progress doesn’t look like numbers on a dashboard. It looks like people leaning in, asking questions, and wanting to be part of what you’re building.

Back to work tomorrow.

Today was about momentum.

I spent most of the day pushing forward on Ideatr v2. A lot of it was unglamorous work — restructuring, refactoring, and tightening things up so the foundation is solid before we go any further. I’m intentionally not sharing much about what v2 looks like yet. It’s still early, and I want the product to speak for itself when it’s ready.

One milestone that is public: the waitlist is now live at ideatr.dev. This feels like a real step forward. Instead of pushing something half-baked, I’m focusing on building something I actually believe in, then letting people in the right way.

Before taking v1 down, Ideatr ended with 89 users. There was $0 in revenue, but that doesn’t bother me. What mattered more was the signal: multiple people reached out unprompted with feedback, questions, and interest. That told me there’s something here worth continuing to push on.

Today reinforced a pattern I’m starting to recognize. Early progress doesn’t look like numbers on a dashboard. It looks like people leaning in, asking questions, and wanting to be part of what you’re building.

Back to work tomorrow.

Today was about momentum.

I spent most of the day pushing forward on Ideatr v2. A lot of it was unglamorous work — restructuring, refactoring, and tightening things up so the foundation is solid before we go any further. I’m intentionally not sharing much about what v2 looks like yet. It’s still early, and I want the product to speak for itself when it’s ready.

One milestone that is public: the waitlist is now live at ideatr.dev. This feels like a real step forward. Instead of pushing something half-baked, I’m focusing on building something I actually believe in, then letting people in the right way.

Before taking v1 down, Ideatr ended with 89 users. There was $0 in revenue, but that doesn’t bother me. What mattered more was the signal: multiple people reached out unprompted with feedback, questions, and interest. That told me there’s something here worth continuing to push on.

Today reinforced a pattern I’m starting to recognize. Early progress doesn’t look like numbers on a dashboard. It looks like people leaning in, asking questions, and wanting to be part of what you’re building.

Back to work tomorrow.

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