December 23, 2025 | Day 8 of the Journey to 10k Users and $100k MRR
Today was a foundational reset. The focus shifted away from just shipping and posting toward hardening Ideatr’s core so it feels like real software, not a fragile demo. I spent the day improving persistence and reliability, making sure users can leave and come back without losing work. I also clarified the marketing direction, moving toward consumer-style content aimed at people with ideas who don’t know how to build. No flashy wins today, but this was necessary groundwork to unlock real growth and funding momentum going forward.
Today was about getting honest with myself about what actually moves the needle.
Over the past week, I’ve been doing a lot of things that felt productive—shipping features, applying to accelerators, posting updates, and staying busy. But today made it clear that none of that matters if Ideatr still feels fragile to users. If someone tries it once, loses progress, or feels unsure whether their work will still be there tomorrow, no amount of marketing or funding effort will save it.
So today was intentionally unglamorous. I spent most of the time hardening the core of Ideatr—making sure projects persist, that users can refresh or come back later without losing work, and that the platform behaves like real software instead of a demo. This kind of work doesn’t show up well in screenshots or viral clips, but it’s the foundation for everything that comes next.
At the same time, I made a clear shift in how I’m thinking about marketing. Instead of progress updates or builder-focused posts, the focus is now on real consumer-style marketing—speaking directly to people who have ideas but don’t know how to build. The goal isn’t to impress other developers; it’s to reach the people Ideatr is actually for.
There were no flashy wins today, and that’s okay. Today was about crossing an invisible but critical line: making Ideatr stable enough that growth and funding conversations are actually earned. That’s the kind of progress that compounds, even when it doesn’t feel exciting in the moment.
Tomorrow, the plan is to keep hardening what matters, push real marketing content out into the world, and get Ideatr in front of people who will genuinely try to build with it.
Day 8 done. Back to work.
Today was about getting honest with myself about what actually moves the needle.
Over the past week, I’ve been doing a lot of things that felt productive—shipping features, applying to accelerators, posting updates, and staying busy. But today made it clear that none of that matters if Ideatr still feels fragile to users. If someone tries it once, loses progress, or feels unsure whether their work will still be there tomorrow, no amount of marketing or funding effort will save it.
So today was intentionally unglamorous. I spent most of the time hardening the core of Ideatr—making sure projects persist, that users can refresh or come back later without losing work, and that the platform behaves like real software instead of a demo. This kind of work doesn’t show up well in screenshots or viral clips, but it’s the foundation for everything that comes next.
At the same time, I made a clear shift in how I’m thinking about marketing. Instead of progress updates or builder-focused posts, the focus is now on real consumer-style marketing—speaking directly to people who have ideas but don’t know how to build. The goal isn’t to impress other developers; it’s to reach the people Ideatr is actually for.
There were no flashy wins today, and that’s okay. Today was about crossing an invisible but critical line: making Ideatr stable enough that growth and funding conversations are actually earned. That’s the kind of progress that compounds, even when it doesn’t feel exciting in the moment.
Tomorrow, the plan is to keep hardening what matters, push real marketing content out into the world, and get Ideatr in front of people who will genuinely try to build with it.
Day 8 done. Back to work.
Today was about getting honest with myself about what actually moves the needle.
Over the past week, I’ve been doing a lot of things that felt productive—shipping features, applying to accelerators, posting updates, and staying busy. But today made it clear that none of that matters if Ideatr still feels fragile to users. If someone tries it once, loses progress, or feels unsure whether their work will still be there tomorrow, no amount of marketing or funding effort will save it.
So today was intentionally unglamorous. I spent most of the time hardening the core of Ideatr—making sure projects persist, that users can refresh or come back later without losing work, and that the platform behaves like real software instead of a demo. This kind of work doesn’t show up well in screenshots or viral clips, but it’s the foundation for everything that comes next.
At the same time, I made a clear shift in how I’m thinking about marketing. Instead of progress updates or builder-focused posts, the focus is now on real consumer-style marketing—speaking directly to people who have ideas but don’t know how to build. The goal isn’t to impress other developers; it’s to reach the people Ideatr is actually for.
There were no flashy wins today, and that’s okay. Today was about crossing an invisible but critical line: making Ideatr stable enough that growth and funding conversations are actually earned. That’s the kind of progress that compounds, even when it doesn’t feel exciting in the moment.
Tomorrow, the plan is to keep hardening what matters, push real marketing content out into the world, and get Ideatr in front of people who will genuinely try to build with it.
Day 8 done. Back to work.
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