What 100k MRR Means To Me
This article explains why 100k MRR is a goal for clarity, not status. The number acts as a standard that forces focus on real value, repeat usage, and long-term sustainability. It helps guide decisions, expose weak thinking, and keep the building process honest from the very beginning.
What 100k MRR Actually Means to Me
100k MRR sounds like a big number.
But the number itself isn’t the point.
I’m not chasing it for screenshots, headlines, or validation. I’m using it as a constraint. A way to force clarity when things get fuzzy.
Why I chose this number
100k MRR is high enough that luck doesn’t get you there.
You don’t stumble into it. You don’t get there with one spike or one tweet. To reach it, a product has to work consistently for a lot of people. That’s what makes the number useful.
It forces hard questions:
Who is this really for?
Why do they come back?
What problem is actually being solved?
What breaks if usage doubles?
What has to be true for Ideatr to reach it
If Ideatr ever reaches 100k MRR, a few things must be true.
People must rely on it, not just try it once.
It must fit naturally into how someone builds.
It must save time, reduce friction, or increase momentum in a way people feel.
And it must keep delivering value even after the novelty is gone.
That’s a much higher bar than “people like the idea.”
What this goal keeps me honest about
Big goals expose weak thinking.
They make it obvious when you’re building features that don’t matter or avoiding hard problems like distribution, pricing, and retention. Having a clear target forces me to think long term, even while building something small today.
Every decision gets filtered through one question:
Does this move Ideatr closer to being something people would pay for consistently?
Why I’m documenting the journey now
It’s easy to explain things once they work.
It’s harder, and more useful, to explain them while you’re still figuring them out. Writing publicly forces me to slow down, reflect, and make decisions explicit instead of vague.
If Ideatr never reaches 100k MRR, this record still matters.
If it does, this context will matter even more.
The number isn’t the destination.
It’s the standard.
That’s what 100k MRR means to me.
What 100k MRR Actually Means to Me
100k MRR sounds like a big number.
But the number itself isn’t the point.
I’m not chasing it for screenshots, headlines, or validation. I’m using it as a constraint. A way to force clarity when things get fuzzy.
Why I chose this number
100k MRR is high enough that luck doesn’t get you there.
You don’t stumble into it. You don’t get there with one spike or one tweet. To reach it, a product has to work consistently for a lot of people. That’s what makes the number useful.
It forces hard questions:
Who is this really for?
Why do they come back?
What problem is actually being solved?
What breaks if usage doubles?
What has to be true for Ideatr to reach it
If Ideatr ever reaches 100k MRR, a few things must be true.
People must rely on it, not just try it once.
It must fit naturally into how someone builds.
It must save time, reduce friction, or increase momentum in a way people feel.
And it must keep delivering value even after the novelty is gone.
That’s a much higher bar than “people like the idea.”
What this goal keeps me honest about
Big goals expose weak thinking.
They make it obvious when you’re building features that don’t matter or avoiding hard problems like distribution, pricing, and retention. Having a clear target forces me to think long term, even while building something small today.
Every decision gets filtered through one question:
Does this move Ideatr closer to being something people would pay for consistently?
Why I’m documenting the journey now
It’s easy to explain things once they work.
It’s harder, and more useful, to explain them while you’re still figuring them out. Writing publicly forces me to slow down, reflect, and make decisions explicit instead of vague.
If Ideatr never reaches 100k MRR, this record still matters.
If it does, this context will matter even more.
The number isn’t the destination.
It’s the standard.
That’s what 100k MRR means to me.
What 100k MRR Actually Means to Me
100k MRR sounds like a big number.
But the number itself isn’t the point.
I’m not chasing it for screenshots, headlines, or validation. I’m using it as a constraint. A way to force clarity when things get fuzzy.
Why I chose this number
100k MRR is high enough that luck doesn’t get you there.
You don’t stumble into it. You don’t get there with one spike or one tweet. To reach it, a product has to work consistently for a lot of people. That’s what makes the number useful.
It forces hard questions:
Who is this really for?
Why do they come back?
What problem is actually being solved?
What breaks if usage doubles?
What has to be true for Ideatr to reach it
If Ideatr ever reaches 100k MRR, a few things must be true.
People must rely on it, not just try it once.
It must fit naturally into how someone builds.
It must save time, reduce friction, or increase momentum in a way people feel.
And it must keep delivering value even after the novelty is gone.
That’s a much higher bar than “people like the idea.”
What this goal keeps me honest about
Big goals expose weak thinking.
They make it obvious when you’re building features that don’t matter or avoiding hard problems like distribution, pricing, and retention. Having a clear target forces me to think long term, even while building something small today.
Every decision gets filtered through one question:
Does this move Ideatr closer to being something people would pay for consistently?
Why I’m documenting the journey now
It’s easy to explain things once they work.
It’s harder, and more useful, to explain them while you’re still figuring them out. Writing publicly forces me to slow down, reflect, and make decisions explicit instead of vague.
If Ideatr never reaches 100k MRR, this record still matters.
If it does, this context will matter even more.
The number isn’t the destination.
It’s the standard.
That’s what 100k MRR means to me.
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